The Social Media Algorithm Cheat Sheet 2025 [Infographic]

Why Social Media Algorithms Matter

Social media algorithms determine who sees your content and how much engagement you get. Whether you’re a brand, creator, or marketer, knowing how each platform ranks content is key to success in 2025.

📢 2025 Algorithm Breakdown

🔹 Instagram Algorithm Updates

• Watch time & engagement velocity drive Reels ranking.
• Save & share signals help posts rank in Explore.
• Keyword SEO in captions & bios boosts visibility.
• Consistency (posting 3-5x per week) improves reach.
  📌 Pro Tip: Use trending sounds & collabs to increase engagement.

🎥 TikTok Algorithm Updates

• Watch time is more important than likes for ranking.
• Shares & comments weigh more than likes in reach.
• Original content ranks higher than remixes.
• SEO-friendly captions help surface content in search.
  📌 Pro Tip: Hook viewers within 3 seconds to maximize watch time.

💼 LinkedIn Algorithm Updates

• Comments > Likes (thoughtful discussions = higher reach).
• Dwell time matters (longer reads rank better).
• Hashtags (3-5 max) boost discoverability.
  📌 Pro Tip: Posting Tuesday-Thursday mornings performs best.

📹 YouTube Algorithm Updates

• Click-through rate (CTR) & retention matter most.
• Engagement (likes, comments, shares) boosts rankings.
• SEO-optimized descriptions & timestamps help searchability.
  📌 Pro Tip: Add timestamps to appear in Google search results.

📘 Facebook Algorithm Updates

• Comments & discussions > likes for reach.
• Facebook Reels outperform static content.
• Groups > Pages for organic engagement.
  📌 Pro Tip: Go Live once a week to increase visibility.

📊 Key Takeaways for Beating the Algorithm in 2025

✅ Optimize for Watch Time – Longer video retention = higher ranking.
✅ Use AI & Automation – Scheduling & analytics improve results.
✅ Post Consistently – 3-5x per week keeps engagement strong.
✅ Engagement > Likes – Comments & shares drive reach.
✅ SEO in Social Media is Real – Captions, hashtags & profiles should be keyword-rich.

🚀 Stay ahead of the game!
Master algorithms with UNUM.
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