The 2025 holiday season marks a major shift: shoppers are searching for gifts on Instagram, TikTok, Pinterest, and YouTube more than Google for the first time.

Every Q4 — like clockwork — creators, brands, and agencies all ask the same question: “Why did my engagement suddenly drop… again?” It’s not you. It’s not your content. It’s the seasonal algorithm reset.

Instagram didn’t lower your reach. It rerouted it.

See how brands track AI visibility, GEO signals, ChatGPT presence, and regional performance. TryProfound competitors ranked.

The algorithm isn’t punishing you. It’s resetting, and 2025/2026 is the turning point.

👉 Regional creators consistently outperform global influencers. In 2024–2025 interviews with AdWeek, Gymshark shared that their campaigns in Birmingham, Manchester, Los Angeles, and Austin generated higher engagement and more conversions than their macro-influencer partnerships.

Instagram’s algorithm reset has made one thing clear: regional relevance now outperforms generic content. Few brands illustrate this better than Joe & The Juice, whose London social team publicly shared how geo-specific Instagram content outperformed nationwide posts across all major metrics.

Brazil is one of Instagram’s biggest markets — and one of the most geo-responsive.This is the perfect model for creators and brands wanting to grow GEO visibility in 2025/2026.

Pinterest is having a moment. In its latest Q2 2025 earnings report, the platform announced that it now reaches 578 million monthly active users — up 8% year-over-year. Alongside user growth, Pinterest also improved revenue intake, climbing to $847 million in Q2, a 10% increase. What does this mean for brands and creators? Simply put: Pinterest isn’t just for mood boards and recipes anymore — it’s a powerful marketing channel with global impact. Here’s what you need to know about Pinterest’s growth and how to capitalize on it using UNUM.

The Myth: Editing Posts Hurts Your Reach