Managing Multiple Brands with UNUM Workspaces

For social media managers and small business owners, juggling multiple brands and clients is a daily challenge. From planning posts to tracking performance, keeping everything organized can feel overwhelming. UNUM Workspaces is designed to simplify this process, giving you one central hub where you can manage each brand’s content, schedule, and analytics — all in one place. Here’s how UNUM can help you streamline your workflow and make multi-brand management a breeze.

1. Start with Your Personal Workspace

When you first sign up for UNUM, you’re automatically set up with a Personal Workspace. Think of this as your starter kit — it’s a dedicated space where you can:

• Upload photos and videos
• Plan and visualize your feed
• Schedule posts across social channels

Your Personal Workspace is private, but you also have the option to invite team members. Want to keep it for your own projects? No problem. Ready to bring collaborators in? Go ahead! This flexibility makes your Personal Workspace perfect for testing the waters and organizing your own brand or business.

2. Create Dedicated Workspaces for Each Brand or Client

For each brand or client you manage, create a separate Workspace. Each Workspace acts like an individual “command center” for that brand, keeping everything organized and distinct:

• Content: Store photos, videos, captions, and hashtags unique to each brand.
• Scheduling: Plan posts in advance with separate calendars for each brand.
• Analytics: Track performance metrics to see what’s working.

With each brand housed in its own Workspace, you’ll never have to worry about mixing up assets or losing track of what’s next.

Example: Set up a Workspace for each of your clients — from a fitness studio to a fashion brand — to keep all content, schedules, and analytics in one organized spot.

3. Invite Team Members with Role-Based Access

Collaboration is easy with UNUM. Each Workspace allows you to invite team members and assign them one of two roles:

• Owner: Full access to create, edit, and schedule posts, as well as invite or remove team members.
• Editor: Can create, edit, and schedule posts but cannot manage team members.

This simple structure makes it easy to involve clients, collaborators, or team members without risking accidental changes. Need a client to review posts? Invite them as an Editor, so they can access and approve content without editing your settings.

4. Schedule and Auto-Post Across Multiple Social Media Channels

UNUM Workspaces lets you plan and auto-post content across major social platforms, including Instagram (Reels, Stories, and Posts), TikTok, Pinterest, Facebook, and LinkedIn.

With auto-posting, you can set it and forget it. Just schedule your content in advance, and UNUM will post for you at the optimal times. This feature includes all the essentials you need to make your content stand out:

• Captions and Hashtags: Add captions and hashtags for each post to optimize reach.
• Custom Cover Photos: Customize cover photos for videos, giving your feed a polished look.
• Content Editing Tools: Edit photos and videos directly within the platform to ensure everything aligns with your brand’s aesthetic.

Quick Tip: Use UNUM’s caption and hashtag generator, collage tools, and editing features to create eye-catching content that’s ready to go live.

5. Keep Brand Assets Organized with the Media Library

Each Workspace has its own media library, so you can keep photos, videos, and graphics organized and accessible. No more searching through files or folders — everything you need is right there in the Workspace.

Visual Example: Store campaign images, seasonal graphics, and other brand-specific assets in each Workspace’s media library. When it’s time to create content, simply pull from the library and you’re good to go.

6. Get Deep Insights with Instagram Analytics

With UNUM’s Instagram analytics, you can track the performance of each brand to make data-driven decisions:

• Engagement Rates
• Follower Growth
• Post Reach and Impressions

Use these insights to optimize content strategies and understand what resonates with each audience. Knowing your best times to post and top-performing content helps you refine your strategy and increase engagement for each brand.

Feature Highlight: Discover what works best for each client’s audience and adjust your approach based on real insights.

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7. Drive Conversions with BioBar (Link in Bio)

For each brand, you can create a BioBar — a customized link-in-bio page that houses all of your important links in one place. With BioBar, turn your social media profile into a mini-website that directs followers to products, sign-ups, and more.

Pro Tip: Use BioBar to showcase key links for each brand, making it easy for followers to explore products, book services, or read more about the brand. This feature is ideal for driving conversions and engagement directly from social media.

How a Social Media Manager Uses UNUM Workspaces

Imagine you’re managing three clients: a fitness studio, a restaurant, and a fashion brand. Here’s how you’d set it up:

1. Create a Workspace for Each Brand: Organize, manage, and create posts, schedule, and view your analytics in dedicated Workspaces for each client.
2. Invite Your Client as an Editor: Give them access to review and approve posts without editing settings.
3. Use BioBar to Drive Conversions: Set up BioBar page for each brand to help followers connect with products, services, or menus.
4. Track Performance with Analytics: Monitor engagement, follower growth, and top-performing posts for each brand and make adjustments as needed.

With UNUM Workspaces, switching between clients is as easy as a click, keeping everything organized, efficient, and under control.

Ready to Simplify Multi-Brand Management?

UNUM Workspaces is the ultimate tool for managing multiple brands in one streamlined platform. From your Personal Workspace to individual Workspaces for each client, you’ll have everything you need to plan, collaborate, and execute seamlessly.

Get Started with UNUM Workspaces Today and make multi-brand management simple, efficient, and effective.

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