Digital Storytelling 101

With over 3.5 billion active users on social media (that’s 45% of the world), each and every person’s online presence is readily available for the rest of the world to see. And with that, comes the challenge of differentiating yourself from the rest.

So how do you differentiate yourself from the other 3.499999 billion? It’s simple…

Tell your story.

We call this digital storytelling. And here at UNUM, our mission is to help you design your story for the world to see.

So what is a “digital story”?

Well, essentially, your “digital story” is how you present yourself, your passions, your curiosities, and your content across any and all online media platforms.

Every picture you post, every video you publish, every tweet you compose, every caption, comment, like, or profile you make adds up and conveys your story to your audience.

Storytelling, in a more traditional sense, has been around for what seems like forever. And if you think about it, there is a story to be told about everything, and everyone, around you.

The cool thing about social media is that it provides each and every individual with a platform to share their story. What used to be a job primarily for authors, playwrights, and filmmakers is now a privilege for nearly every person on the planet. But with the privilege of storytelling comes the challenge of how to best convey that story. And that’s where we come in.

Each and every one of our features has been designed with you — the digital storyteller — in mind.