We’ve all heard some form of cheesy advice that we’ll learn from our mistakes. Well, it’s only cheesy ‘cause it really is true, happens often, and did you know there’s a museum to prove it? YA, fam. We’re serious. They’re like MAJOR innovation flops tho. Not like “whoops I spilt wine on my white shirt, so I probably shouldn’t wear a white shirt next time I go to drink wine”. It’s more like Colgate, a company which we all know creates TOOTHPASTE, decides that it’s a brilliant idea to manufacture BEEF LASAGNA! Kind of an oxymoron huh?
Creator of the museum, Samuel West, is a psychologist who wanted to celebrate the riskiness of innovation and how it could possibly lead to success. For example, the Newton by Apple, Inc. was a “personal assistant” device/bulky tablet-looking thing-a-ma-jig that no one really bought so they ended up discontinuing it, but it was still part of the spark that ignited the now widely-used iPhones and iPads.